T\u00fcrk g\u0131da ihracat\u00e7\u0131lar\u0131, ABD pazar\u0131nda b\u00fcy\u00fcmek i\u00e7in Turquality Projesi deste\u011fiyle Las Vegas’taki otel ve restoran \u015feflerine y\u00f6nelik tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131na ba\u015flad\u0131.<\/p>\n
Ege \u0130hracat\u00e7\u0131 Birlikleri’nden (E\u0130B) edinilen verilere g\u00f6re, T\u00fcrkiye’den ABD’ye 2019’da 7 milyar 892 milyon dolarl\u0131k ihracat ger\u00e7ekle\u015fti. Bunun 770 milyon dolarl\u0131k k\u0131sm\u0131n\u0131 ise g\u0131da \u00fcr\u00fcnleri olu\u015fturdu.<\/p>\n
Bu \u00fclkeye g\u0131da ihracat\u0131nda en y\u00fcksek pay\u0131, 320 milyon dolarla hububat, bakliyat, ya\u011fl\u0131 tohumlar ve mamulleri ald\u0131. Meyve sebze mamullerinden 184 milyon dolar d\u00f6viz girdisi sa\u011flanan ABD’ye kuru meyve ihracat\u0131 ise 76 milyon dolar olarak ger\u00e7ekle\u015fti.<\/p>\n
D\u00fcnyan\u0131n en b\u00fcy\u00fck g\u0131da ithalat\u00e7\u0131lar\u0131ndan olan ABD pazar\u0131na ihracat\u0131n\u0131 art\u0131rmak isteyen ihracat\u00e7\u0131lar, Ekonomi Bakanl\u0131\u011f\u0131 destekli markala\u015fma program\u0131 Turquality’i kullanarak T\u00fcrk mal\u0131 imaj\u0131n\u0131 geli\u015ftirmek \u00fczere \u00e7al\u0131\u015fmalara ba\u015flad\u0131.<\/p>\n
Proje kapsam\u0131nda firmalar, T\u00fcrk \u00fcr\u00fcnlerinin daha az bilindi\u011fi bat\u0131 b\u00f6lgesine yo\u011funla\u015ft\u0131. \u0130lk olarak y\u0131lda yakla\u015f\u0131k 10 milyar dolarl\u0131k g\u0131da \u00fcr\u00fcnlerini ithal eden Nevada eyaletini radar\u0131na alan T\u00fcrk firmalar\u0131, \u00f6zellikle Las Vegas kentindeki ithalat\u00e7\u0131lar i\u00e7in organizasyonlar d\u00fczenliyor.<\/p>\n
Proje kapsam\u0131nda ABD’li \u00fcnl\u00fc \u015fefler \u00e7al\u0131\u015ft\u0131klar\u0131 oteller, restoranlar ve kafelerde T\u00fcrk \u00fcr\u00fcnleriyle men\u00fcler haz\u0131rlamaya ba\u015flad\u0131. \u00d6zellikle kuru meyve ve su \u00fcr\u00fcnleriyle haz\u0131rlanan yemeklerin b\u00fcy\u00fck be\u011feni toplad\u0131\u011f\u0131 ifade edildi.<\/p>\n
D\u00fczenlenen tad\u0131m etkinliklerinde levrek, \u00e7ipura, zeytinya\u011f\u0131, kuru \u00fcz\u00fcm, kuru kay\u0131s\u0131 gibi \u00fcr\u00fcnlerle haz\u0131rlanan yemekler b\u00fcy\u00fck otellerin sat\u0131n al\u0131mc\u0131lar\u0131ndan ge\u00e7erli not ald\u0131.<\/p>\n
Haz\u0131rlanan yemeklerin videolar\u0131 da sosyal medya hesaplar\u0131nda payla\u015f\u0131lmaya ba\u015fland\u0131.<\/p>\n
Tad\u0131m etkinlikleriyle devam edecek proje kapsam\u0131nda ABD’li \u00fcnl\u00fc \u015feflerin T\u00fcrkiye\u2019ye gelerek \u00fcr\u00fcnlerin buradaki ser\u00fcvenini g\u00f6zlemleyece\u011fi ifade edildi.<\/p>\n
\u00d6te yandan d\u00fcnya genelinde yakla\u015f\u0131k 200 milyon takip\u00e7isi olan e-spor etkinliklerinde de T\u00fcrk \u00fcr\u00fcnlerinin tan\u0131t\u0131lmas\u0131 hedefleniyor.<\/p>\n
HEDEF 2 M\u0130LYAR DOLAR<\/strong><\/p>\n Ege \u0130hracat\u00e7\u0131 Birlikleri Koordinat\u00f6r Ba\u015fkan Yard\u0131mc\u0131s\u0131 Birol Celep, Turquality Projesi’nin rekabeti geli\u015ftirmekteki b\u00fcy\u00fck destek programlar\u0131ndan biri oldu\u011funu s\u00f6yledi.<\/p>\n Ticaret Bakanl\u0131\u011f\u0131na te\u015fekk\u00fcr eden Celep, bu destekle T\u00fcrk g\u0131da \u00fcr\u00fcnlerine de\u011fer zinciri olu\u015fturduklar\u0131n\u0131 vurgulad\u0131.<\/p>\n ABD’ye y\u00f6nelik projenin pandemi nedeniyle baz\u0131 problemler ya\u015fad\u0131\u011f\u0131n\u0131 aktaran Celep, buna ra\u011fmen hibrit olarak etkinliklerin devam etti\u011fini vurgulad\u0131.<\/p>\n Salg\u0131n\u0131n T\u00fcrk tar\u0131m sekt\u00f6r\u00fc i\u00e7in b\u00fcy\u00fck bir f\u0131rsat olu\u015fturdu\u011funu da ifade eden Celep, s\u00fcre\u00e7 i\u00e7inde artan ihracat rakamlar\u0131n\u0131n bunu destekledi\u011fini dile getirdi.<\/p>\n T\u00fcrk ihracat\u00e7\u0131lar\u0131na \u00fcr\u00fcnlerini “satma” de\u011fil “pazarlama” tavsiyesinde bulunduklar\u0131n\u0131 bildiren Celep, g\u0131da \u00fcr\u00fcnlerinin tan\u0131t\u0131m\u0131 art\u0131k\u00e7a turizme de dolay\u0131 katk\u0131 sa\u011flanaca\u011f\u0131na i\u015faret etti.<\/p>\n Celep, “Amac\u0131m\u0131z bize \u00f6zg\u00fc sa\u011fl\u0131kl\u0131 \u00fcr\u00fcnlerle ihracat\u0131m\u0131z\u0131 art\u0131rmak. Bizim buradaki hedefimiz 2023’te 2 milyar dolar seviyesine \u00e7\u0131kmak. Bunlar \u00e7ok kolay hedefler. Ana tema alg\u0131 y\u00f6netimi. \u00dcr\u00fcn\u00fcm\u00fcz\u00fc ‘de\u011ferli’ olarak satarsak bu hedefi tuttururuz” dedi.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":" T\u00fcrk g\u0131da ihracat\u00e7\u0131lar\u0131, ABD pazar\u0131nda b\u00fcy\u00fcmek i\u00e7in Turquality Projesi deste\u011fiyle Las Vegas’taki otel ve restoran \u015feflerine y\u00f6nelik tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131na ba\u015flad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[160,200,201,105,199],"class_list":["post-366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-abd","tag-gida","tag-proje","tag-turk","tag-urunleri"],"_links":{"self":[{"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/posts\/366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":1,"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/posts\/366\/revisions"}],"predecessor-version":[{"id":368,"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/posts\/366\/revisions\/368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/media\/367"}],"wp:attachment":[{"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/media?parent=366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/categories?post=366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/tags?post=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}