Yay\u0131nc\u0131 Meslek Birlikleri Federasyonu (YAYFED) Y\u00f6netim Kurulu Ba\u015fkan\u0131 M\u00fcnir \u00dcst\u00fcn<\/strong>, ilk 9 itibariyle ula\u015f\u0131lan rakam\u0131n heyecan verici oldu\u011funu ve y\u0131l sonunda yeni bir rekorun g\u00fc\u00e7l\u00fc sinyallerini verdi\u011fini s\u00f6yledi.<\/p>\n 2018 y\u0131l\u0131nda ya\u015fanan ekonomik dalgalanman\u0131n yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn \u00fcretim faaliyetlerinde bir yava\u015flamaya neden oldu\u011funu ancak bu durumun 2019 Haziran’dan sonra d\u00fczelmeye ba\u015flad\u0131\u011f\u0131n\u0131 anlatan \u00dcst\u00fcn, ”Bu y\u0131l ba\u015flang\u0131c\u0131na geldi\u011fimizde, Ocak, \u015eubat ve Mart ay\u0131 bizim i\u00e7in \u00e7ok parlak ge\u00e7ti. \u0130lk vakalar\u0131n \u00fclkemizdeki g\u00f6r\u00fcld\u00fc\u011f\u00fc Mart ay\u0131 da bir \u00f6nceki y\u0131la oranla iyiydi” dedi. <\/p>\n ”\u0130LK VAKALAR B\u0130Z\u0130M BANDROL VER\u0130LER\u0130M\u0130ZE ETK\u0130 ETT\u0130”<\/strong><\/p>\n T\u00fcrkiye’de ilk corona vir\u00fcs vakas\u0131n\u0131n Mart ay\u0131nda g\u00f6r\u00fclmesiyle birlikte bir\u00e7ok sekt\u00f6r gibi yay\u0131nc\u0131l\u0131k \u00fcretiminin de sekteye u\u011frad\u0131\u011f\u0131n\u0131 ifade eden \u00dcst\u00fcn, “Nisan ve may\u0131s aylar\u0131nda soka\u011fa \u00e7\u0131kma yasaklar\u0131 ile birlikte bizim bandrol verilerimizde ciddi bir d\u00fc\u015f\u00fc\u015f ya\u015fand\u0131. Ancak bu durumun kitap sat\u0131\u015flar\u0131na yans\u0131mad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Kitap\u00e7\u0131lar bu d\u00f6nemde ellerindeki stoklar\u0131 kulland\u0131. Temmuz ay\u0131ndan itibaren ise \u00e7ok h\u0131zl\u0131 bir toparlanma ya\u015fad\u0131k” dedi. <\/p>\n<\/p>\n ‘TEMMUZ AYINDA 60 M\u0130LYONU \u0130LK KEZ GE\u00c7T\u0130<\/strong><\/p>\n Mart, nisan ve may\u0131s aylar\u0131nda endi\u015feye kap\u0131ld\u0131klar\u0131n\u0131 ancak b\u00fcy\u00fck oranda kay\u0131p ya\u015famad\u0131klar\u0131 da s\u00f6yleyen \u00dcst\u00fcn, ”Temmuz ay\u0131nda tarihimizde ilk kez rekor k\u0131rd\u0131k ve 60 milyon adeti ge\u00e7tik. Bunda \u00f6nceki aylardaki duraklaman\u0131n etkisi b\u00fcy\u00fckt\u00fc. En \u00e7ok bandrol talep edilen ay oldu. Temmuz ay\u0131ndaki toparlanmada e\u011fitim yay\u0131nlar\u0131n\u0131n da b\u00fcy\u00fck katk\u0131s\u0131 vard\u0131. Temmuz, a\u011fustos ve eyl\u00fcl, bu \u00fc\u00e7 ay e\u011fitim kategorisinde yer alan kitaplar\u0131n yo\u011fun bir \u015fekilde \u00fcretildi\u011fi zamanlard\u0131r.” diye konu\u015ftu. <\/p>\n<\/p>\n \u00dcst\u00fcn, e\u011fitim yay\u0131nlar\u0131n\u0131n toplam \u00fcretim i\u00e7erisindeki katk\u0131s\u0131n\u0131n alt\u0131n\u0131 \u00e7izerek, ”50 milyon band\u0131n\u0131 a\u015ft\u0131\u011f\u0131m\u0131zda e\u011fitim yay\u0131nlar\u0131n\u0131n oran\u0131 y\u00fczde 80’di. Bu aya bakt\u0131\u011f\u0131m\u0131zda da y\u00fczde 70\u2019li bir rakamla kar\u015f\u0131la\u015f\u0131yoruz” dedi.<\/p>\n YIL SONU REKOR BEKLENT\u0130S\u0130<\/strong><\/p>\n \u0130lk 9 ayda bir \u00f6nceki y\u0131la k\u0131yasla 30 milyon daha fazla \u00fcretim yapt\u0131klar\u0131n\u0131 s\u00f6yleyen \u00dcst\u00fcn, y\u0131l sonuna ili\u015fkin kitap \u00fcretiminde yine bir zirve beklediklerini ifade etti. \u00dcst\u00fcn, ”\u015eu anki mevcut +30 milyon rakam\u0131 bizi her hal\u00fckarda yeni bir zirveye ta\u015f\u0131yacakt\u0131r. ‘\u00d6n\u00fcm\u00fczdeki \u015fu an ekim, kas\u0131m ve aral\u0131k aylar\u0131 var. Kas\u0131m ve aral\u0131k aylar\u0131 tempo olarak y\u0131l\u0131n en d\u00fc\u015f\u00fck seyretti\u011fi aylardand\u0131r. Temmuz, a\u011fustos ve eyl\u00fcl ise temponun daha y\u00fcksek oldu\u011fu aylard\u0131r.” ifadelerini kulland\u0131. <\/p>\n \u00d6te yandan pandemi d\u00f6nemi ile birlikte de\u011fi\u015fen ihtiya\u00e7lar ve meraklar, kitap kategorilerinin sat\u0131\u015f da\u011f\u0131l\u0131m\u0131na bir etki etmedi.<\/p>\n Konu hakk\u0131nda bilgi veren \u00dcst\u00fcn, ”Kategoride de\u011fi\u015fimler \u00e7ok olmuyor. Kategori da\u011f\u0131l\u0131m\u0131na da haliyle pandemi etki etmedi. Bu b\u00fcy\u00fcme rakamlar\u0131 tek bir kategori ile de\u011fil b\u00fct\u00fcn kategorilerle oluyor” dedi. <\/p>\n EN \u00c7OK HANG\u0130 K\u0130TAPLAR SATILDI?<\/strong><\/p>\n<\/p>\n YAYFED verilerine g\u00f6re 2019 y\u0131l\u0131nda T\u00fcrkiye’de en \u00e7ok y\u00fczde 54 ile yeti\u015fkin (ara\u015ft\u0131rma-inceleme) kitaplar\u0131 tercih edilirken onu 6,4’le yeti\u015fkin kurgu (edebiyat-sanat) kitaplar\u0131 takip etti. <\/p>\n","protected":false},"excerpt":{"rendered":" Yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fc, 2018 y\u0131l\u0131nda ya\u015fanan ekonomik dalgalanma ve ka\u011f\u0131t fiyatlar\u0131ndaki art\u0131\u015f\u0131n etkilerini tamamen atlatt\u0131.<\/p>\n","protected":false},"author":1,"featured_media":843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[357,356,346,229,358],"class_list":["post-842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","tag-ayinda","tag-ilk","tag-kitap","tag-milyon","tag-yili"],"_links":{"self":[{"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/posts\/842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/comments?post=842"}],"version-history":[{"count":1,"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/posts\/842\/revisions"}],"predecessor-version":[{"id":847,"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/posts\/842\/revisions\/847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/media\/843"}],"wp:attachment":[{"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/media?parent=842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/categories?post=842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balikesirobjektif.com\/index.php\/wp-json\/wp\/v2\/tags?post=842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"https:\/\/balikesirobjektif.com\/wp-content\/uploads\/2020\/10\/turkiyede-kitap-uretimi-rekor-kirdi-ilk-kez-aylik-60-milyonu-gecti-0-NK7I8Izf.jpg\")
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